Print Vs. Internet Marketing: Which One Is Better?

In a quick-paced and technology loaded world, there’s a lot of discussion as to whether print or internet marketing is the better choice for businesses. Both formats have their own pros and cons, but the decision is largely up to the business owners themselves. If you’re not sure if internet or print marketing is better for your business, then read on to learn more before you make your decision.

Internet Pros over Print

Internet marketing has an advantage over print through its size; you’re more likely to reach as many people as possible through online advertising as you are through print. It’s also a lot easier to track your marketing plan’s outcome when it is online. The data can be analyzed to determine who it actually reached and how many of those people responded to your marketing. Online is also far cheaper than print, as most newspapers and magazines charge hundreds if not thousands of dollars for advertising space. If your business has active social media accounts, it’s free to post and your customers can easily share it with their friends.

Print Pros over Internet

One of the biggest benefits for print is that it has a little more permanence to it than the internet; websites crash, ads can be blocked, and social media posts can get lost in a busy feed. A print is also a good way to reach customers that are low-tech or who are not glued to their phones or computers 24/7. Someone who’s in an office all day isn’t going to be able to easily see your online content, but they will probably see flyer under their windshield or a billboard on their way home. Print marketing can also be more targeted, especially for local businesses who are aiming to appeal to their community or are having something related to a specific event, like a flash-sale.

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The Final Verdict?

Choosing the internet or print largely depends on what you hope to accomplish with your marketing plan. Some strategies work best with a combination of the two rather than choosing one over the other. Your customer base may benefit more from one format than it did with the other, or in the instance of certain situations like flash sales.