What Is A Bounce Rate And Why Is It Important?

“Bounce rate” is a common term that is tossed around by website analysts that many business owners might not understand. If you are looking at the amount of traffic that your website has, learning about bounce rate and what importance it has for your website can be a good idea. Read on to learn more about bounce rate.

What Is Bounce Rate?

Bounce rate can be simply defined as the percentage of your website’s visitors who visit the website but don’t go to any other part of it. The page that they entered the website though is the only one that they saw and chose to leave without looking at anything else. Think of it as people who window-shop or maybe come into the front of the store but never go further than a few feet from the door. Bounce rate of a website is basically calculated on how much time a visitor spends on your website.

Is “Bounce Rate” Important?

Bounce rates can be used to help determine the performance or effectiveness of an entry webpage at generating the interest of people who visit the website. Many people mistake the bounce rate to be a bad thing, and it can be if you look at it. It can be a good indicator that something is wrong with your website—whether it’s appearance, navigation, information, etc.—that is keeping visitors from staying. The bounce rate shows if your website is or isn’t retaining its visitors. It can be used as a tool to gauge if you need to make adjustments or if something is wrong with your website.

How Can You Improve Your Website “Bounce Rate”?

The easiest way to improve your bounce rate is to lower it, usually by finding out why people are leaving so quickly. You can usually look at where these people are entering and leaving from your website. Is there anything wrong with this webpage, either in terms of content or accessibility? It might not be visually appealing, slow to load, or the information may be way out of date. You might not notice that something is wrong right away so it’s a good idea to ask other people to check it out—think your employees, friends, and family—in order to get another perspective. You also, try accessing the website on different browsers and devices to see if it’s an issue of function that is driving visitors away. There may even be issues with how your website appears in search results; if your website is about tea, it’s not going to do any good if it appears in results for shoes.